Structural Equation Modeling With AMOS. A company must deliver superior service experiences to its customers so that they will repurchase and be loyal to the firm Gounaris et al 2010.
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. Google Scholar Cai R Chi C. The biggest challenge for online shopping is to provide and maintain customer satisfaction. A key success factor to survive in a fierce competitive e-environment is a strategy that focuses on services.
The impacts of complaint efforts on customer satisfaction and loyalty. Basic Concepts Applications and Programming 2nd Edn. Online shopping is the act of buying a product or service through any e-stores with the help.
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